South Florida Advertising Agency, South Florida Public Relations Firm #south #florida


#

Thrilling Clients

For Over 30 Years. Clients want creativity, great writing talent, and savvy marketing
expertise from their advertising agency, public relations firm,
or marketing communications partner. Of course, they do.
And we deliver all those things.

Even more important, clients want an ad agency or PR firm that’s easy to work with, responds quickly, and demonstrates flexibility. For 30 years, we’ve delivered high quality marketing communications, and we’ve delivered client-centric service, always recognizing the needs of clients’ organizations and the needs of the people working in those organizations. This approach has led to an average client tenure of nearly a decade!

Case Studies Little miracles maternity suites To compete more aggressively for maternity patients, Miami-Dade County’s public hospital system, Jackson Health, relied upon The Weinbach Group for a novel campaign that leveraged the hospital’s new, spa-like atmosphere to attract patients that were going elsewhere to have their babies. See the Case Study

Case Studies Give Miami Day On behalf of The Miami Foundation, we leveraged the power of social media, public relations, and digital advertising to make Give Miami Day the region’s most successful 24-hour period of philanthropy in the Miami Foundation’s 50-year history. See the Case Study

Messages That Matter To Your Customers & Clients

Newsflash: your target audience doesn’t care about you. They care about themselves. So why do run-of-the-mill advertising agencies and public relations firms develop “all about me” messages for their clients?

At The Weinbach Group the work we create addresses what matters most to our clients’ audiences. We ask,
“What problem or need does the market have, and how can our client’s product or service meet that need?”
In other words, we lead with benefits and follow with features.

Clients Scroll Through Our Roster
Of Current & Former Clients

Full Service.
At your service. Comprehensive
Communications Programs

We deliver strategic marketing communications planning and program implementation. And those programs are comprised of the right mix of tactics to achieve our clients’ goals.

  • Branding
  • Positioning
  • Market Research
  • Planning
  • Strategic Counsel
  • Print Advertising
  • Sales Tools
  • Collateral Materials
  • Direct Mail
  • Exhibits & Displays
  • Graphic Identity
  • Website Development
  • SEO
  • Pay-per-click Advertising
  • Banner Advertising
  • Mobile
  • Content Marketing
  • Email Marketing
  • Publicity Generation
  • Media Relations
  • Writing
  • Public Opinion Campaigns
  • Crisis Communications
  • Investor Relations
  • TV Commercials
  • Radio Commercials
  • Web Videos
  • Animation

06/10/2017

Posted In: NEWS

Tags: , , , , , , , , , ,

Leave a Comment

Lawyer Marketing #lawyer #marketing, #lawyer #website #design, #legal #website #design, #attorney


#

Law Firm Marketing

We are a boutique lawyer marketing agency with a mission: to bring the power of big brand advertising to the legal field. We specialize in legal TV advertising and marketing law firms using everything from traditional advertising to Internet promotion for attorneys. We are dedicated to creating value-added marketing strategies and fresh ideas for the legal profession.

  • Internet Advertising / Marketing using SEO, Social Media, PPC
  • Web Design for Lawyers – Law Firms, Single Attorney Web Site Designs, Media Buying
  • Law Office Print Advertising – Brochures, Postcards, Direct Mail, Magazine Ads, Printing
  • Web 2.0 Social Media using Google guidelines makes our legal web marketing ahead in lawyer lead generation. Just being found on the 1st page of search engines is the story of the past. Conversions take place with social media traffic generation using well crafted web 2.0 design and marketing. See our Press Release on Legal Web marketing using Web 2.0 for the legal industry.
  • Television Advertising

We’re different from other law firm publicity agencies because Cepac builds relationships with our clients. We’re your partners.
We get to know your law firm and work together with you to find the most effective way of reaching your goals. Our clients trust us not only because we know the complexities of law firm advertising and Internet visibility for attorneys, but because we also understand and respect the high standards of the profession. Cepac is a full-service communications company with 20 years of experience branding law firms. Our work has earned the confidence of attorneys and law firms across the nation.

Custom Web Site Solutions with Search Engine Optimization
At Cepac, we just don’t just create custom web design for lawyers, we also offer web site tools that help you stay ahead of the curve, like our Content Management System, which empowers you with the ability to revise, edit, add news or refresh your own site, at your discretion.

Cepac believes in creating distinctive branding campaigns with a meaningful message. We are committed to building on the image you’ve worked hard to establish over the years.
Our vision and dedication to promoting law firms is evident in our solid law firm marketing strategies, unique creative solutions and our quality production. We also specialize in Hispanic-Latino targeted marketing.
It’s what sets our firm apart from other advertising agencies.

Let us show you how our expertise in law firm advertising, lawyer website design can set you apart.
New York | San Francisco | Palm Beach | Dallas | Montreal


05/10/2017

Posted In: NEWS

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Comment

Marketing Strategy: The 7 Universal Brand-Management Truths #branding, #marketing, #advertising, #media,


#

Get More From Ad Age

Register to become a member today. You’ll get the essential information you need to do your job better, including

  • 7 free articles per month on Ad Age and Creativity
  • Ability to comment on articles and creative work
  • Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and CMO Strategy

To get unlimited content and more benefits, check out our Membership page

Want more Access, Content Connections?

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Upgrade to Membership

The 7 Universal Brand-Management Truths

Coca-Cola today has a market capitalization in excess of $100 billion because the perceived value of its brand is significantly higher than the sum total of all the assets of the company.

In my years with Procter & Gamble and Heinz, I have come to realize that no matter what the product or service, the key principles for building a great brand remain the same. By staying true to these seven principles, a marketer can weather economic highs and lows while building an iconic brand for target consumers.

1. Leverage information via hypothesis-led data analysis. This refers to leveraging information and converting it into a forceful rationale to take the right action for the brand. Key to this is understanding the issue at hand by anchoring the hypothesis and then looking at the data or information to prove the hypothesis right or wrong.

The pain-relief medicine brand Aleve had been struggling with single-digit market share. The team anchored two hypotheses: Consumers were not aware of the brand Aleve, and consumers were aware but didn’t want to try the brand. Through data mining, they found that 35% of heavy pain-relief medicine users had tried Aleve in the past year but had been using other brands as well. Thus the issue was clear that the brand had the awareness and trial but needed to drive loyalty. Then, based on the top attributes that drove preference for the brand (control over pain, and freedom to do things you want), they developed the “Dramatic Difference” campaign, resulting in an almost 10% to 20% increase in sales and shares hitting an all-time high.

2. Understand the competition and maintain your point of difference. Having a broader category-competitive understanding is important because that sets the context under which consumers will be viewing your brand. It’s critical to maintain the point of difference for your brand and play to its strengths.

When Coke managed to get sponsorship rights for the 1996 Cricket World Cup in India, Pepsi gauged the competitive threat and stuck to its point of difference (youthful rebellion brand positioning). It launched the “nothing official about it” campaign during the Cricket World Cup, which actually helped Pepsi strengthen its leadership position in India.

3. Be consistent with your positioning over time and across platforms. For any brand, it’s imperative to create a distinctive and meaningful position in the mind of consumers for the offering. So no matter what brand extension or innovation you are planning for your brand, ensure that it builds on and strengthens that distinctive positioning.

The Dove brand has extended across categories from skin care to hair care to others like deodorants by positioning itself on the soft/smooth platform and the fact that it contains moisturizing milk. Dove deodorants are positioned as leaving the underarms feeling soft and smooth. The brand has extended itself only in those categories where these soft/smooth and “contains moisturizing milk” equities are relevant, thus staying true to the positioning over time and across platforms, thus strengthening the brand.

4. Know what your target consumer wants. Evaluating all the marketing choices from the vantage point of the consumer will help you to connect with the consumer and genuinely make a positive difference in his or her life. It’s important to understand both the stated and unstated needs — the insights into your target consumers’ lives.

Louis Vuitton was launched in the late 1800s by supplying LV-branded suitcases to travelers. Travel then was a luxury afforded to only the wealthiest. Thus the brand became a symbol of status — it helped consumers showcase their differences from others. By leveraging this core human insight, LV was able to extend to shoes, apparel and bags. It has became one of the most extended brands but has suffered almost no diminishing returns. The brand was positioned not just on a functional need (like storage), but instead it tapped into deeper insights to connect with consumers.

5. Manage budgets with a “scarcity” mentality. Working with a scarcity mentality will help you maximize returns for every dollar spent by answering the question, “Is this the best way to spend dollars on marketing my brand, or is this money better spent elsewhere to generate greater returns?”

Starbucks, instead of spending money on TV advertising, clusters an area with its stores, increasing total revenue and market share. This was contrary to what established retailing houses did, which was to avoid placing stores near each other so as not to cannibalize sales at existing outlets. For Starbucks, doing so resulted in reduced supply costs and made management of the stores cheaper, which more than made up for sales lost to cannibalization. Thus, funding for expansion from internal cash flow was a judicious use of money. Until recently, Starbucks spent just 1% of its revenues on marketing and advertising (compared to more than 10% for companies of the same size).

6. Get the right pricing that offers value in the eyes of consumers. Pricing determines the value that your consumers get for your offering: Perceived consumer value equals perceived brand benefit/price. Thus it’s critical to decide the pricing strategy for your brand so that there is a net positive value for your consumers.

Gillette’s pricing strategy for its flagship men’s razors and blades brand focuses on regularly upgrading them, and hence pricing up on their newest offerings. The innovations are consumer significant, so that they are ready to pay a premium to upgrade to the latest offering. Right from their twin blade to triple-blade Mach3 to Mach3 Turbo (with vibrating motor) to Gillette Fusion (with an additional trimming blade), their upgrades have been significant, and as a result they’ve been able to charge a more than 10% premium with them.

7. Motivate the team via thought leadership. Building a successful brand requires dedicated support, not just from the leader but from the whole multifunctional team — sales, research, R ?>

30/09/2017

Posted In: NEWS

Tags: , , , , , , , , , , , ,

Leave a Comment

Digital advertising on wheels #led #mobile #advertising


#

Digital advertising on wheels

Chief editor – Vladimir Krylov, PhD
Deputy chief editor – Michael Nikulichev, PhD

Advertisers are searching for a better deals at all times and in every country. The ultimate goal: cover all spaces and surfaces with advertising. But not just every type of advertising – nowadays they prefer digital extra-efficient applications. This is the topic we wanted to share with readers in May issue.

It all started with simpler options. Limitations on static advertising in cities lead advertisers to seek new ways and approaches. Here is a simple idea: it costs money to install a static billboard in any city, and afterwards you have to pay taxes. A billboard on a truck needs permission from traffic authorities – but no regular payments to city authorities are necessary. Thus, hundreds of trucks of all models and sizes drive around our cities with printed advertising slogans. Thus, the concept of the mobile billboard was born. There are dozens of names for these: autobillboard, autobanner, autoposter, brandmobile etc.

Examples of autoposters

Mobile advertising grows exponentially. Why is this market segment so attractive? Minimum expenses. You buy a used truck, mount advertising poster and count your profits! At least that’s how it works in Russia: The Federal Law “On Advertising” regulates stationary advertising while owners of brandmobiles are outside of anybody’s attention. They pay a one-time license fee to traffic authorities, then park their truck on a busy square or intersection.

Outside of Russia the concept of “Billboards on Wheels” turned into a well-known brand. Hundreds of trucks with billboards drive around many countries with the only purpose to be seen by motorists and pedestrians. An average US citizen in 2010 encountered about 1700 advertisements every day. Analysts predict that in 2011 this number will rise to 3000. But advertisers need not only to be seen but to be remembered.

Naturally, even mobile billboard are no longer visible among the multitude of outdoor advertising. Therefore, we make a logical leap to digital – and install LED screens instead of billboards on trucks. Well, such trucks are more expensive, but then digital advertising is so much better and efficient (by now, this is a well-known fact).

Large mobile trailer-mounted LED 60 sq.m screen
Photo credit: adi.tv

Initially, technological limitations required that LED screens are only very large in size. This required large heavy-duty trailers or trucks with specialized hydraulic lifting systems. The one advantage of having a large trailer along was that owners could house a well-equipped video studio inside. It was only natural that those trailer-mounted screens became a regular feature at short events, shows or concerts. We gladly refer our readers to an excellent article written by Louis Brill back in 2004 “Mobile screens: LED screens on the move ”.

As LED technology matured, relatively small screens with tight pitch became better in quality and displayed pictures with TV resolution. Various Chinese manufacturers flooded the Internet with proposals of truck-mounted screens of all shapes and sizes in an attempt to fill this market niche.

Mobile LED screen with 12 mm pitch. An interesting option for small presentations.
Photo credit: Eraled

Mobile 10 mm LED screen for outdoor advertising
Photo credit: Eraled

Gradually, this lead to a new concept of mobile LED signs which advertising companies started placing primarily on transport. We already wrote about one such company: Titan Outdoor that equipped a fleet of Chicago and New York busses with LED signs for outdoor advertising (see our article “Displays in digital transport advertising ”).

LED signs for outdoor advertising on city busses
Photo credit: Titan Outdoor

From public transport LED signs moved on to personal transport. These LED signs with running letters or simplified animation are still rare in our cities; however we have witnessed the “forest fire” effect on the market of LED applications more than once. From the moment some new idea surfaces to the moment it becomes a fad very little time passes. What we see now as a new idea will soon become a trend: some companies started to equip new cars with “autotext” LED line on the back window with a list of standard phrases like “Thank you”, “Happy Holiday” etc.

LED panel with running letters function on the back of the pickup truck

LED running line with “autotext” and some simple polite phrases

The idea to place LED screens on trailers transformed together with the technology. Screens became thinner, lighter – and naturally people no longer needed heavy-duty machinery. Manufacturers offered options of light weight LED screens for private parties and small outings. The trailer carried simple hydraulic lifts and electrical generator.

Trailer with high brightness 10 mm LED screen

Simplified version of a trailer with LED panels for small private parties

Though the number of mobile LED screen options continues to multiply, the topic turned out to be quite difficult, possibly due to legal limitations on dynamic mobile advertising in traffic conditions. Apparently, the number of offers for renting LED mobile screen trucks significantly exceeds existing requirements. Therefore, the market does not grow. Which is a pity!

DOOH Globalizing:
Tendencies in Advertising

LED Screens: Characteristics and Reasons to Choose

Media Façade
and Digital Signage

Media Façade
World Tour!

Read it first!
before you buy LED screen

Virtual pixel: Promotional trick or image improvement


26/09/2017

Posted In: NEWS

Tags: , ,

Leave a Comment

MBA in Digital Media Management: Program Overview #mba #in #advertising #and


#

MBA in Digital Media Management: Program Overview

Essential Information

MBA programs with a focus in digital media management generally require two years to complete and combine training in core business processes with the study of various entertainment industries and corporations. Opportunities are available to develop general business skills to maximize return-on-investment, use technology to help company growth and create innovative digital concepts. Some programs are offered in traditional daytime formats, while others provide flexible part-time schedules.

MBA in Digital Media Management

Entrance to MBA programs is often competitive and requires completion of a bachelor’s degree from an accredited college, satisfactory scores on the Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE). letters of recommendation, and a resume. Work experience in a related field may be beneficial for prospective students. The curriculum is made up of general business courses that emphasize the application of business principles to the digital media field. Topics include:

  • Accounting and finance
  • Marketing
  • Management
  • Legal issues
  • Information systems
  • Digital technologies

Popular Career Options

Graduates of MBA programs have a range of options, including using entrepreneurial skills to develop new programs that utilize digital media. Careers are available as:

  • Entertainment manager
  • Event production manager
  • Digital marketing manager
  • Film and music producer

Continuing Education

Graduates of the MBA in Digital Media Management program can continue their education in a Ph.D. in Media program. Students are required to complete advanced media-related courses and a dissertation. Graduates work in universities educating students and performing research.

Digital media managers seeking a master’s degree must first have a bachelor’s degree and seek as much hands on experience as possible.

Areas of study you may find at Northwestern University include:
    • Graduate: Doctorate, First Professional Degree, Master
    • Non-Degree: Coursework
    • Post Degree Certificate: Post Master’s Certificate
    • Undergraduate: Bachelor
  • Communications and Journalism
    • Communication Studies
    • Comparative Language Studies and Services
    • Digital, Radio, and Television Communication
      • Multimedia and Digital Communication
    • English Composition
    • English Language and Literature
    • Foreign Language and Literature
    • Journalism

Get Started with Northwestern University

10 Saginaw Valley State University

School locations:
Areas of study you may find at Saginaw Valley State University include:
  • Communications and Journalism
    • Communication Studies
    • Digital, Radio, and Television Communication
      • Multimedia and Digital Communication
    • English Composition
    • English Language and Literature
    • Foreign Language and Literature

Get Started with Saginaw Valley State University

Perfect School Search

10 Popular Schools

The listings below may include sponsored content but are popular choices among our users.

  • Master of Arts in Film and TV
  • Master of Arts in Film and TV – Producing
  • Master of Arts in Film and TV – Script Writing
  • Master of Arts in Communication
  • Master of Arts in Communication – Political Communication
  • Master of Arts in Communication – Strategic Communication
  • View more
    • Master of Education in Learning Design and Technology

  • 22/09/2017

    Posted In: NEWS

    Tags: , , , , , , , ,

    Leave a Comment

  • 086 Numbers #086 #telephone #numbers, #register #a #0861 #number, #call #statistics,


    #

    Design UX

    A Word Number is a 086 telephone number that spells out a word and can be dialed from both a landline or a cell phone. Your product, service or company name can now become your telephone number!

    1. A memorable “Generic” word telephone number, where your product or service becomes your telephone number, for example:
    0861-PLUMBER

    2. A memorable “Branded” word telephone number, where your company becomes your telephone number, for example:
    0861-MERCEDES

    Design UX

    1. Long Term Advertising Tool
    A word number is a long term advertising tool that enables ease of expansion, marketing initiatives and/or changes of location.
    2. One national Number
    Should you have multiple branches a word number is the answer.
    3. Enables growth in multiple regions
    Consumers are often “put-off” from contacting companies if they perceive you are not based in their area – don’t be limited by your region-specific number

    Design UX

    Please note that each solution is specifically developed to each clients specifications and that the final costing is based on number of destinations, voice artist requirements, frequency of call reporting as well as the expected traffic which will be generated.

    Please note that the cost of each call made to an 0861 telephone number will remain with the caller, even once it is routed

    Previous

    • Alpine Promotion
    • JasonandSaraReed.com
    • Powell’s Sweet Shoppe

    Next

    Services

    What I can do for you

    Design UX

    Our Network Interactive Voice Response (NIVR) enables us to route calls made to a single 0861, 0860 or 0800 telephone number from landlines and cellular phones to multiple destinations throughout the country

    Your company can now promote and brand one single telephone number which allows customers anywhere in the country to get hold of a branch, dealer or franchise of their choice.

    How? By presenting the caller with a series of Dynamic or Location based menus in order to ascertain exactly what and where the service is required.

    Design UX

    1. Customer gets to the right place first time.
    2. Replaces the expense of call operators.
    3. Avoids mistakes made by receptionists/call centre operators.
    4. You don’t lose out on sales due to inefficiency.
    5. Consolidate all branch numbers into one number.
    6. Easy-to-change destination numbers.
    7. Better customer service.
    8. Service is available 24/7.
    9. Routing to up to 180 destinations.
    10. Allows for routing of landline and cellular calls.

    Design UX

    A word number and call routing solution can cost from as little as R 85 per destination per month.

    Please note that each solution is specifically developed to each clients specifications and that the final costing is based on number of destinations, voice artist requirements, frequency of call reporting as well as the expected traffic which will be generated.

    Please note that the cost of each call made to an 0861 telephone number will remain with the caller, even once it is routed

    Previous

    • Alpine Promotion
    • JasonandSaraReed.com
    • Powell’s Sweet Shoppe

    Next

    Design UX

    DON’T THROW YOUR MARKETING BUDGET DOWN THE DRAIN.

    MAKE DECISIONS BASED ON SOLID STATISTICS!

    AdWatchdog is a reporting system which allows you to track your incoming calls to adverts/advertising campaigns accurately.

    With a 086 word or numeric number/s provided by us you can improve your advertising quickly by knowing your ROI in real time.

    Design UX

    1. Accurate decisions on future marketing spend.
    2. Reduce unnecessary advertising expenses.
    3. Build potential list of clients from the call report.
    4. Allows you to predict consumer behaviour.
    5. Monitor response to all branches/franchises.
    6. Compare closing ratio to incoming ratio.
    7. Monitor the success of your advertising agency.

    Design UX

    Ad Watchdog costs from R?

    A word number and call routing solution can cost from as little as R 85 per destination per month. Please note that each solution is specifically developed to each clients specifications and that the final costing is based on number of destinations, voice artist requirements, frequency of call reporting as well as the expected traffic which will be generated. Please note that the cost of each call made to an 0861 telephone number will remain with the caller, even once it is routed

    Previous

    • Alpine Promotion
    • JasonandSaraReed.com
    • Powell’s Sweet Shoppe

    Next

    Why a Word Number?

    Your product, service or company name can now become your telephone number!

    A memorable “Generic” word telephone number, where your product or service becomes your telephone number, for example: 0861-PLUMBER
    Word telephone numbers are easier to remember, so you get more calls. Increase your response rate to advertising by up to 230% right now

    Why choose use our Services?

    We seek a complete holistic understanding of a clients needs

    – Largest subscriber of generic word telephone numbers in South Africa

    – Only company able to route cellular calls to multiple destinations


    05/09/2017

    Posted In: NEWS

    Tags: , , , , , , , , , , , ,

    Leave a Comment

    What Can You Do With a Marketing Degree? #marketing #and #advertising


    #

    What Can You Do With a Marketing Degree?

    When making those crucial post-secondary-school decisions about your future, it’s useful to think ahead as much as possible. From course specifications to university location and student life, there is much to consider when deciding what to study. If your main reason for going to university is to find a job that fits your interests and ambitions, perhaps the most useful thing to know about a marketing degree is its career prospects.

    As you turn the page from Maritime Studies you land on a colorful page titled ‘Marketing ’. Your prospectus tells you marketing involves “every aspect of the business” and helping organizations “identify and understand their customers”. You read intently and realize the course modules, specializations and skills listed describe your interests to a T.

    But what about the career prospects? While you start making plans to become The Greatest Marketing Manager Ever, you’re hungry to know more. You ask: What can you do with a marketing degree?

    Get ready to turn on your concentration switch for a summary of some typical (and less typical) marketing roles, industries and sectors, including a look into the future of marketing…

    Typical marketing careers

    When it comes to typical marketing careers. marketing graduates are well positioned to start work as a marketing intern in a small or large advertising agency, or in the marketing department of a business or other organization. From there, marketing positions available include assistant, consultant, coordinator, executive, director, manager, planner, specialist, all the way up to Chief Marketing Officer (CMO).

    You’ll be able to apply your marketing knowledge and skills, and get to see all the marketing principles you learnt during your marketing degree come to life. Expect a nine-to-five schedule with long hours nearer to deadlines/during big projects, lots of team work, and some travel locally and abroad for networking, customer research and meeting clients.

    Marketing careers also include roles in advertising, brand management, digital marketing, e-mail marketing, international marketing, e-marketing, mobile marketing, print advertising, and social media marketing. Looking at the four ‘P’s of marketing, price may be determined by the marketing manager; place by a distribution or merchandising manager; promotion by a marketing communications or promotions director; and product by a merchandise, brand or product manager.

    Roles in marketing copywriting involve using language to sell a product or service, while knowledge of HTML or other web-based language will help with online marketing content creation. Product management and development are also key roles in the marketing team, along with market research analysts to survey the consumer, and customer service roles for communicating with them.

    Media officers and public relations roles help announce your marketing campaign and introduce the company, its brand and its clients to the public while an account executive, manager or representative helps manage client relations. Meanwhile, a manufacturing and production manager oversees product development and can be a good source of marketing information, while a sales manager helps execute marketing initiatives already planned out by the marketing team.

    Less typical marketing roles

    Due to the business aspect of marketing along with the need for marketers to be numerate, the banking, finance, insurance, underwriting and accountancy sectors as well as management consulting, general management, business and administration roles are popular with marketing graduates.

    Less typical marketing roles could include: roles in education, teaching others about marketing; in fundraising, using your skills of persuasion and market knowledge; and in sales and PR – all well-suited for creative-thinking marketing graduates. You could also transfer your skills to roles in the promotions department of sectors such as pharmaceutical and health care, energy and utilities, and culture, music and performing arts.

    If you pride yourself on your creative flair, you might consider marketing roles in the fashion sector, graphic design (creating layouts, logos and promotional material), event planning, publishing, website design and the music, electronics and sporting industries.

    Further sectors marketing graduates can explore include the environment, agriculture and conservation sectors – using your skills to raise awareness about issues; hospitality, leisure and tourism sectors – improving promotional campaigns; and working for the government, national defense and not-for-profit organizations in a huge range of roles.

    Using your knowledge of consumer behavior, you could be an accomplished “mystery shopper”, while your powers of persuasion and ability to identify gems within a saturated market may put you in good stead as a real estate agent. You could use your people skills in recruitment and retail, couple this with your research skills to become a survey researcher, and add management skills to become a director of marketing effectiveness.

    Other roles open to marketing graduates include working in magazine and newspaper publishing, as a purchasing agent or buyer and as a casino manager. You can also work in risk management, in transportation, as a writer or editor for online or print publications, and perhaps even play and preview video games for a digitally-focused company.

    What stands out about the field of marketing is that it is very progressive. The marketing landscape evolves at a rapid pace, which in turn impacts on the type of marketing careers and specializations available. So, if you didn’t like the look of any of the roles mentioned above, perhaps your dream job hasn’t even been invented yet! As such, the best way to learn about newly emerging marketing roles is by reading as much as you can about the field, regularly checking job listings and being aware of the evolution of consumer, media and technology landscapes.

    Future marketing roles

    Key factors in future marketing roles are the growing trends towards using big data and mobile marketing. To reflect the rapidly changing marketing sector, below are some potential future marketing careers you may be interested in:

    Creative Technologist: Expert in all things technology (including coding and server architectures), the creative technologist comes up with creative, technology-related solutions to problems. User experience and innovation are at the forefront.

    Content Archivist: Brands are increasingly producing a vast amount of content through many channels. A content archivist keeps track of and organizes this content.

    Community Management Executive: This will become a dedicated, formal practice which combines social media marketing, brand marketing, customer service, technology and analytics.

    Mobile Marketing Manager: Also a practice in its own right, mobile marketing explores space and time in terms of the consumer: where they are at any one moment in time. This will help marketers deliver contextually-relevant mobile campaigns and socially connected experiences for enhanced engagement of the brand.

    Transcultural Anthropologist: The future of targeted marketing, the transcultural anthropologist looks at pockets of global culture, identifying hybrid and very specific markets relevant to the company.

    Want more content like this?Register for free site membershipto get regular updates and your own personal content feed.


    28/08/2017

    Posted In: NEWS

    Tags: , , ,

    Leave a Comment

    Online recruitment tools #recruitment, #online #recruitment, #internet #recruitment, #human #resources, #job


    #

    The Online Recruitment Resource

    ONLINE RECRUITMENT NEWS width: 250px; margin: 0 10px 5px 0;” src=”http://www.onrec.com/sites/onrec/directory/files/adview-logo.jpg” />

    “Whatever shape the new government takes, now more than ever, it will need to listen to sensible and practical advice as it steers the country through difficult Brexit negotiations.” says Adrian Marlowe, chairman of the Association of Recruitment Consultancies (ARC).

    Commenting on the results of the General Election, Peter Cheese, chief executive of the CIPD, the professional body for HR and people development, said:

    Born up to 1964, Baby Boomers are the oldest generation currently in the workforce – and, with the national retirement age pushed back to 67, many will still be in the workforce for another decade or so. However, while job expectations, and how job responsibilities are fulfilled, are changing due to technology altering the way we do things; Baby Boomers have the most experience and expertise of all the generations – putting them in an excellent position to provide consultative services to businesses and new employees.

    Industry’s First Best-of-Breed Healthcare Recruitment Software Solution Allows Firms to Maintain Compliance and Deliver Incredible Candidate and Client Experiences

    Morale is so important. If people are happy about the place they work, they enjoy coming in in the morning, have less sick days, are more productive and tend to stick around longer – reducing the cost of having to retrain workers.

    Comparison website is launching a challenge that offers prestigious training and the chance to secure a data-driven career for the winner

    Ties rich content to create the best learner experience and drive greater business impact

    Read TheBigChoice.com’s guide to recruiting graduates and learn how to integrate them most effectively into your business.

    Standards in Recruitment (SiR), the industry’s first independent accreditation for recruitment businesses, is pleased to announce that the National Association of Head Teachers (NAHT) has formally recognised SiR’s education standards in its guide ‘Working with teacher supply and recruitment agencies’, published this week.

    New research from Course Library finds that 80.6% of UK workers have experienced a career slump, with a further 32.5% revealing this was down to lack of career progression.

    As experts in volume recruitment, technology and assessment, Amberjack has partnered with their clients Unilever to create the most disruptive recruitment selection process in the early careers space.

    Where a hirer or RPO sends its own form of contract to an agency for signature, it is important to have the contract independently reviewed by experts to ensure that it does not include onerous clauses, exposing the agency to risk.

    The specific competencies and behaviours that airline captains, first officers and cadets need to successfully undertake their jobs are revealed in a new research study from international assessment specialist cut-e.

    A new executive survey conducted by the Futurestep division of Korn Ferry (NYSE:KFY) indicates that resumes may not be the power tool they once were for landing a job.

    Employers are significantly scaling-up their apprenticeship programmes in 2017 with hiring expected to increase by 59%, reports the Association of Graduate Recruiters (AGR).


    23/08/2017

    Posted In: NEWS

    Tags: , , , , , , , , , , , , , , , , , , ,

    Leave a Comment

    Business Sell Canada – Find Businesses For Sale sorted by Category


    #

    • Accommodation Recreation (63)
      Hotel, Resort, Camping, Trailer Park.
    • Advertising Directories (3)
      + Marketing, Printing, Signs, On-line.
    • Animals Pet Care (8)
      + Grooming, Supplies, Ranches, Training.
    • Art, Antiques Gifts (13)
      + Collectables, Souvenirs, Art Gallery.
    • Automotive Sales Service (19)
      + Car Rentals, Salvage, Tires, Garages.


    • Biotechnology Pharmaceuticals (-)
      + Drug Store, Medical/Sports Clinics.
    • Building Materials Hardware (19)
      + Lumber Yard, Construction Equip’t.
    • Business Services Supplies (28)
      + UPS, Print, Junk, Cleaning, Office Prod.


    • Chemicals Plastics (-)
      + Chem Manuf, Cleaning Prods, Die Mold.
    • Children Youth (15)
      + Pre-school, Playground, College, Toys.
    • Cleaning Decorating (21)
      + Maid Serv, Renos, Janitor, Painter.
    • Clothing Textiles (12)
      + Fashion, Bridal, Dry Clean, Manufacture.
    • Computer Hardware Software (3)
      + Games, Programs, Cellular, Websites.
    • Construction Maintenance (38)
      + Inspect, Landscape, Renos, Plumb/Elect.
    • Consumer Goods Services (14)
      + Bottle Depot, Ink Refill, Sears, Vacuum.
    • Contracting Trades (38)
      + Reno, Inspect, Elect/Plumbing, Carpentry.
    • Customer Service (8)
      + Cleaning, Restore, Snow Remove, Taxi.


    • E-Commerce Internet (9)
      + Websites, On-line stores, Web services.
    • Education Training (13)
      + Learning Ctr, Career Coll, Tutoring.
    • Electronics Electrical (5)
      + Industrial Ctrls, Automation, Audio Eq’t.
    • Energy Environment (4)
      + Power prods, Recycling, Furnace/Wood.
    • Entertainment Arts (12)
      + Pub, Playground, Paintball, Theatre.


    • Farming, Fishing Forestry (8)
      + Outfitting, Fences, Nursery, Ranch.
    • Financial Services Investing (3)
      + Franchises, Tax prep, Investments.
    • Food Related Products (93)
      + Supermarket, Bakery, Food Package.

    • Health Beauty (30)
      + Fitness, Gym, Health Food, Wellness/Spa.
    • Home Based Business (34)
      + Handicraft, Vending, Cleaning, Inspect.
    • House Garden (19)
      + Clean, Lawn, Garden Ctr, Furniture.
    • Hospitality Food Service (95)
      + Banquet, Bar, Resort, Hotel, Food Trk.

    • Industrial Manufacturing Service (26)
      + Machine Shop, Sht Metal, Quarry, Ctrls.
    • Information Technology (2)
      + Computers, Office Prod, System Int.
    • International Business Trade (2)
      + World-wide, Export Distrib, Website.

    • Management Human Resources (1)
      + Employment Agency, Business Mgmt.
    • Marketing Advertising (11)
      + Real Estate Agency, Printing, Sign Mfg.
    • Media, Graphics, Film Video (3)
      + Sign Mfg, Graphic/Web Design, Photo.
    • Mining, Metal Resources (2)
      + Oil Field Servs, Quarry, Gravel Haul.

    • Personal Services Products (35)
      + Spa/Tan, Health, Flowers, Hse Clean.
    • Professional Services Consulting (15)
      + Bookkeep, Invest, Engineer, R.E.
    • Publishing, Printing News (9)
      + Newspapers, Print Shop, Web Blog.

    • Real Estate Rental Buildings (26)
      + Apt, Storage, Motel, inc Home/Land.
    • Recreation, Resorts Camping (22)
      + Trailer Pk, RV Rents, Marina, Travel.
    • Repairs Maintenance (22)
      + Garage, Transmission, Builder, Mech.
    • Retail Stores Trade (91)
      + All stores, E-commerce, Malls, Kiosk.

    • Sports Leisure Products (20)
      + Bar, Golf, Gym, Marina, Power Toys.

    • Telecommunications (1)
      + Cellular, VOIP, ISP, Phone Sales.
    • Transportation Travel (49)
      + Car/Truck, RV, Taxi, Travel Agy.

    • Warehousing, Moving Storage (4)
      + Trucking, Freight, Mini-Storage.
    • Wholesale Trade Distributor (28)
      + Food Mfg, Chem Mfg, Warehouse.

    • Accommodation Recreation
      Hotel, Resort, Camping, Trailer Park.
    • Advertising Directories
      + Marketing, Printing, Signs, On-line.
    • Animals Pet Care
      + Grooming, Supplies, Ranches, Training.
    • Art, Antiques Gifts
      + Collectables, Souvenirs, Art Gallery.
    • Automotive Sales Service
      + Car Rentals, Salvage, Tires, Garages.


    • Biotechnology Pharmaceuticals
      + Drug Store, Medical/Sports Clinics.
    • Building Materials Hardware
      + Lumber Yard, Construction Equip’t.
    • Business Services Supplies
      + UPS, Print, Junk, Cleaning, Office Prod.


    • Chemicals Plastics
      + Chem Manuf, Cleaning Prods, Die Mold.
    • Children Youth
      + Pre-school, Playground, College, Toys.
    • Cleaning Decorating
      + Maid Serv, Renos, Janitor, Painter.
    • Clothing Textiles
      + Fashion, Bridal, Dry Clean, Manufacture.
    • Computer Hardware Software
      + Games, Programs, Cellular, Websites.
    • Construction Maintenance
      + Inspect, Landscape, Renos, Plumb/Elect.
    • Consumer Goods Services
      + Bottle Depot, Ink Refill, Sears, Vacuum.
    • Contracting Trades
      + Reno, Inspect, Elect/Plumbing, Carpentry.
    • Customer Service
      + Cleaning, Restore, Snow Remove, Taxi.


    • E-Commerce Internet
      + Websites, On-line stores, Web services.
    • Education Training
      + Learning Ctr, Career Coll, Tutoring.
    • Electronics Electrical (-)
      + Industrial Ctrls, Automation, Audio Eq’t.
    • Energy Environment
      + Power prods, Recycling, Furnace/Wood.
    • Entertainment Arts
      + Pub, Playground, Paintball, Theatre.


    • Farming, Fishing Forestry
      + Outfitting, Fences, Nursery, Ranch.
    • Financial Services Investing
      + Franchises, Tax prep, Investments.
    • Food Related Products
      + Supermarket, Bakery, Food Package.


    • Health Beauty
      + Fitness, Gym, Health Food, Wellness/Spa.
    • Home Based Business
      + Handicraft, Vending, Cleaning, Inspect.
    • House Garden
      + Clean, Lawn, Garden Ctr, Furniture.
    • Hospitality Food Service
      + Banquet, Bar, Resort, Hotel, Food Trk.

    • Industrial Manufacturing Service
      + Machine Shop, Sht Metal, Quarry, Ctrls.
    • Information Technology
      + Computers, Office Prod, System Int.
    • International Business Trade
      + World-wide, Export Distrib, Website.

    • Management Human Resources
      + Employment Agency, Business Mgmt.
    • Marketing Advertising
      + Real Estate Agency, Printing, Sign Mfg.
    • Media, Graphics, Film Video
      + Sign Mfg, Graphic/Web Design, Photo.
    • Mining, Metal Resources
      + Oil Field Servs, Quarry, Gravel Haul.

    • Personal Services Products
      + Spa/Tan, Health, Flowers, Hse Clean.
    • Professional Services Consulting
      + Bookkeep, Invest, Engineer, R.E.
    • Publishing, Printing News
      + Newspapers, Print Shop, Web Blog.

    • Real Estate Rental Buildings
      + Apt, Storage, Motel, inc Home/Land.
    • Recreation, Resorts Camping
      + Trailer Pk, RV Rents, Marina, Travel.
    • Repairs Maintenance
      + Garage, Transmission, Builder, Mech.
    • Retail Stores Trade
      + All stores, E-commerce, Malls, Kiosk.

    • Sports Leisure Products
      + Bar, Golf, Gym, Marina, Power Toys.

    • Telecommunications
      + Cellular, VOIP, ISP, Phone Sales.
    • Transportation Travel
      + Car/Truck, RV, Taxi, Travel Agy.

    • Warehousing, Moving Storage
      + Trucking, Freight, Mini-Storage.
    • Wholesale Trade Distributor
      + Food Mfg, Chem Mfg, Warehouse.


    23/08/2017

    Posted In: NEWS

    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

    Leave a Comment

    Google Adwords Management Agency Sydney & Online Marketing Consultants #google #adwords,


    #

    Submit your website below for a free review and
    WATCH YOUR BUSINESS GROW

    I’m speechless to see the site beyond my expectation. I’m very happy with the outcome and the web marketing results produced in the past, so will have no hesitation in recommending you to others. Rob Nasr – Principal / Director
    Platinum Lawyers Pty Ltd

    You guys have done great and helped my business grow from where we started in 2012. Thanks for all your hard work in helping me branch out to Melbourne. The first few months of our marketing campaign in Melbourne has already shown good results as a testing phase. Keep it up and continue doing your great work. Amanda Mifsud – Owner / Director
    Blind Inspiration Pty Ltd

    You have done a brilliant job with our Adwords & Derank Campaign Adriana Brusi – Founder/Owner
    LTG GoldRock – The Bridal Suite – Event Negotiator

    Thanks Thomas for all the hard work performed on our websites & its marketing. You must be doing something right to be in business and grow since we initially spoke about 7 years ago. Theresia Hollandar – Director
    Australian Made Belts

    Great work. Your web team provided high level of support during the design & development stage of Custom Gear & Custom Umbrella. You have an amazing team. My business has surely grown from where we started and your team has been partly responsible for our growth to date. Keep it up boys Eric La Rocca – Director
    Custom Gear t/a Return on PTY LTd

    Im very pleased with the way your team has handled my new site built. It has been built with quality and care, considering we’re part of OPTUS and the design standards had to be maintained. Thanks Harminder Mann – Principal
    Optus Inner West

    I’ve been working closely with Ranjan and his team for coming up to 3 years now, in the beginning I used them just for their quality add words campaign that they ran for me Magnus Aller – Manager
    Perth Locksmiths


    12/08/2017

    Posted In: NEWS

    Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

    Leave a Comment

    Top 10 Ways to Advertise on a Budget #affordable #advertising, #cheap


    #

    10 Inexpensive Ways to Advertise Your Small Business

    Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising investment, Small Business Computing surveyed small business owners. Here’s what they had to say.

    10 Inexpensive Ways to Advertise Your Small Business

    Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising investment, Small Business Computing surveyed small business owners. Here’s what they had to say.

    Invest in Google AdWords

    Google AdWords and PPC [pay-per-click] can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups,” explained Andrew Riker an SEO specialist at WordStream. “Focused, long-tail keywords that are specific to your industry will cause the highest possible click-through rate and in-turn conversions.”

    Riker adds that you don’t have to spend a lot of money to get a lot of traffic. “A small daily budget—$10-$20/day—can provide you with a large amount of traffic and in turn qualified leads, as long as the ad is relevant,” he said. If you’re new to AdWords or just want to keep up with the latest tips and info, be sure to check out Inside Adwords . Google’s official resource blog on all things AdWords.

    Try Facebook Ads

    “We tried print ads and banner ads, but for our money Facebook Ads provide us with the most focused consumers,” explained Chris Knollmeyer, Web manager for Carolina Rustica. “Being able to target specific demographics lets us pinpoint people we have not reached yet and provides us with a platform to reach out to them. This kind of targeting allows us to minimize extemporaneous clicks from consumers [who are] just browsing or searching for information and gets us the most for our money.”

    “Facebook ads have definitely been the most successful overall,” concurred Megan LaBant Abrahamsen, the owner of Blue Star Bazaar. “I can set a small budget (less than $10 per day) and target specific customers – [by] age, gender, education and interests similar to my product categories.”

    Even if people don’t immediately make a purchase because of the Facebook ad, many of them wind up “liking” her business, she said, which lets Blue Star Bazaar create a database of potential customers.

    Get your Facebook Ads tips direct from the source: Facebook for Business .

    Look into StumbleUpon Ads

    “One of the best ways to advertise and get traffic to your website is by using StumbleUpon Ads ,” noted Chris Wise, the online marketing director at CustomerRave. “They cost as little as $0.05 a click, so for $5 you can get 100 unique visitors to your site. While the bounce rate is more often than not higher when using these ads, it’s a great way to advertise contests, giveaways and big promotions,” he said.

    And if the content you are promoting proves to be popular and receives a lot of “likes,” you will start receiving free traffic from Stumbles, which can go on for months, even after you have stopped advertising.

    Get Published Online

    Another great way to advertise your business is to “submit articles on topics your customers may be interested in to reputable websites, such as Ezinearticles.com . Articlesbase.com . or TheFreeLibrary.com ,” said Matthew Kostanecki, a marketing specialist at Archon Systems.

    “In exchange for the content, they allow you to include a couple of back links to your website. Not only does this provide you with potential traffic and leads to your business, it also helps establish you as an expert in your related field,” said Kostanecki. Can’t come up with a subject to write about? He suggests asking your customers about their biggest pains and problems.

    Donate Products or Volunteer Services to a Worthy Cause

    “I got the equivalent of $1,000 in advertising by building the website for the Rhode Island Rally for Recovery ,” explained Benjamin John Coleman, founder of The Origami Bonsai Company. And his investment of time really paid off—resulting in $5,000 in new business. That’s because when other vendors who participated in the Rally saw what a great job his company did building and maintaining the Rally website, they hired Coleman to help them with their websites.

    Cultivate Bloggers

    Find influential bloggers in your industry and ask them to review your product or service,” suggested Daniel Weaver, the president and owner of Daniel’sPromise. “Many will be happy to do so if you give them free product for them to use.”

    That’s what Juppy, the maker of the Juppy Baby Walker, did. “When we started out, our company we didn’t have a lot of cash on hand to spend on advertising,” explained Mayra Sotelo, the COO for Juppy. “So we decided to seek out mom bloggers who would review The Juppy Baby Walker. This worked out great for us… because there is no better [endorsement of] our baby walker that fits in a purse than by a real mom who loves our product.”

    And if you can’t find a blogger who will review and write about your product for free, there are also bloggers “who will write about your site/product/company in exchange for a fee,” noted Mike Scanlin, CEO of Born To Sell. And even with a fee, that kind of endorsement is typically more effective and less expensive than a banner ad.

    Claim Local Listings on Google Places, Yahoo Local and Bing Local

    “You’d be amazed at how many small businesses forget to sign up for services like Google Places, Yahoo Local, and Bing Local even though it’s free!” explained Mandy Boyle, the SEO manager for Solid Cactus. “Claim your local listing, fill out the information and take advantage of people searching for businesses in your area,” she advised.

    Use Community Sites and Local Directories

    Leavy uses a site called Quentin’s Friends . an invitation-only network where members can post recommendations and offers for their products and services for a very small fee. “The service is location-specific, so my ad is going out to thousands of people who are specifically in my geographic area, New York,” she said. And Leavy’s return on investment has been an impressive 6,500 percent.

    Link Up with LinkedIn Ads

    If you own a B2B company, a good way to reach your target audience is through LinkedIn Ads . “We are a small business and our target market is small business users,” explained Damian Raffele, vice president, marketing, AnyMeeting.

    LinkedIn Ads has worked well for the company, because it allows them to target a specific audience by geography, demographics, job title or LinkedIn Group. “Being able to target users who belong to specific LinkedIn Groups…allows us to design ad copy that is tailored for them, which has resulted in great conversion rates, providing us with a great ROI on our marketing spend.”

    Distribute Flyers

    “If you have a small business that focuses on a particular area, flyers are a great way to advertise,” said Nathan Letourneau, co-founder of CampusBooks4Less. And they needn’t be expensive. Chances are you have someone in your company, or a friend or family member, who can help you design the flyer inexpensively (or for free) – and you can print the flyer in house or find an inexpensive printer.

    As for distribution, “hire some high school or college students and have them put the flyers on parked cars, attach them to house entry doors and distribute them inside area businesses (to employees and on any bulletin boards, if allowed) and apartment complexes,” he advised. “We saw huge increases in traffic after having students distribute flyers on parked cars in our target areas.”

    While not every method will work for every business, each advertising strategy is inexpensive enough that you should be able try a few to find out what works for you. Also, many of the sites mentioned, such as Google AdWords and Facebook, periodically offer advertising credits or discounts, which small business owners should use to their advantage.


    15/07/2017

    Posted In: NEWS

    Tags: , , , , , , , , , , , , ,

    Leave a Comment