Why Retail CRM is Soaring #retail #crm, #consumer #engagement, #b2c #strategies


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Retail CRM (Finally) Comes of Age

Direct Relationships with Consumers Accelerates CRM in the Retail Industry

Yogi Berra once advised In theory, there’s no difference between theory and practice, but in practice there is.

Retail CRM has become an underlying platform supporting proven business development strategies — such as omni-channel communications. customer experience (CX) management, social media engagement, loyalty programs, precision marketing and mobility among others — but for too many retailers these practices still appear to be theories.

The gap between retail leaders and laggards is growing. Despite the retail industry research, retail best practices and numerous case studies, many retailers sit the sidelines with regard to new consumer engagement methods and technology adoption. These retailers know their customers are ahead of them but defer innovative retail strategies and in turn find themselves perpetually behind their customers.

It reminds me of the 1990’s when retailers took a slow approach to creating their websites, and later their ecommerce platforms. And like that era, today’s consumers who expect to connect with their new and favorite brands over social, mobile and other channels are not a fad and are not going away. Retailers can adopt consumer strategies and supporting technologies now or they can wait until these strategies themselves become commoditized. Adopting them before competitors will result in increased consumer engagement, market share and business performance.

The Retail CRM Tipping Point

22 years after the term Customer Relationship Management was coined, retailers are adopting CRM in mass for the first time. So why now? Because for the first time brands, manufacturers, retailers and others are pursuing direct relationships with consumers.

Consumers have led the way, using social media and mobility to connect and communicate with each other and their brands in ways not previously possible. Smart retailers are responding by adopting CRM and social CRM strategies along with enabling technologies in order to engage consumers and build stronger customer relationships.

But it’s not easy. There’s an intense competition for these consumer relationships among the entire retail value chain. Manufacturers, distributors and retailers are all vying for these relationships, and in fact competing with each other for the very limited consumer attention span. In the new battle for consumer relationships, which will define business winners and losers, there will be far more losers than winners.

So how do you win?

First, recognize that building relationships with consumers is not a theory or a fad. It’s here to stay, and it’s a business practice that you can and should adopt now.

Second, recognize that CRM is not a software application. It’s a business strategy aimed at growing mutually rewarding and profitable customer relationships. Don’t make the mistake of trying to substitute technology for strategy, or deploying technology in the absence of strategy.

Third, begin with Voice of the Customer (VoC) outreach and analysis. Don’t assume you know what consumers want as getting this wrong will set back your CRM business results by quarters or years.

Fourth, thoughtfully construct a CRM strategy that becomes your blueprint, roadmap and delivery plan. Your CRM strategy should document clear and measurable objectives in a prioritized order, with specific methods to achieve specific objectives. This allows you to stack rank your planned tasks by payback, achieve the biggest ROI results first, demonstrate early wins and create an environment for sustained success.

Lastly, apply CRM software in order to perform the data management, process automation and closed loop reporting. While software should not precede strategy, it’s also true that achieving retail strategies such as omni-channel communications, CX management, social media engagement, effective loyalty programs. retail marketing automation and the like can’t be done at scale, or quite possibly at all, without CRM software.

Since the advent of the term CRM in 1992, retailers have largely ignored this business strategy as they really didn’t have the means to track and engage consumers in a relevant, personalized and timely manner. That’s now changed, and those retailers that capitalize on these new consumer relationship opportunities will most certainly outperform competitors who continue to treat this movement as just a theory.


25/07/2017

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Educational Technology #engaging #activities,high #school #(grades: #9-12),language #arts,middle #school #(grades: #6-8),professional


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CATEGORY: Educational Technology

Posted May 2, 2017

Sure, adolescents spend too much time “glued to their screens,” but why not turn that to your advantage — and theirs? Students love of technology can be a powerful force in language arts classrooms thanks to the possibilities of digital storytelling. Students’ beloved smartphones can be essential tools for sharing their unique thoughts and experiences

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Posted October 31, 2016

While PowerPoint remains an industry standard for creating effective and engaging presentations, several new and innovative options enable students and teachers alike to create presentations for in-person and virtual audiences. Presentation options used to be much more limited. Either we needed certain software or a specific computer type, or the cost was prohibitive. That’s all

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Posted April 6, 2016

Stackup is a Chrome browser extension that measures students’ time learning on the Internet. “Teachers use Stackup to make free reading fun and accountable,“ said Nick Garvin, the company’s CEO. Browser extension measures the time students spend learning online by subject or website Students can use the browser extension to research subjects that interest them,

Posted August 27, 2015

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Posted September 10, 2014

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Posted September 2, 2014

For generations of chemistry students, the Periodic Table of the Elements has been a must-have tool for solving science homework problems and completing classroom tests. Scientists developed the periodic table in the late 19th century to organize elements, the basic building blocks of ordinary matter, into a cohesive document that can be studied and shared. The

Posted August 27, 2014

Now is a great time to be a social studies or government teacher, thanks in part to a multitude of technology resources that can help educators engage students, promote classroom deliberation and develop rich K-12 lesson plans. An excellent example of those resources is the website C-SPAN Classroom, which provides high-quality, up-to-date teaching materials for

Posted August 18, 2014

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Posted August 11, 2014

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Posted August 6, 2014

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Posted March 21, 2014

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Posted March 6, 2014

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Posted December 19, 2013

With the days of dusty card catalogs long gone, school librarians are taking a leading role in bringing technology into K-12 education. Promoting the importance of technology in education is just one of librarians’ many roles in schools. By serving as role models for technology use and demonstrating how technological resources serve students’ learning aims,

Posted December 14, 2013

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Posted November 1, 2013

With the costs of education skyrocketing, students can t pass up a chance for a free online textbook. Whatever the subject matter, these textbooks allow teachers to pass the cost savings on to their students and parents. Textbooks can be found for elementary students just beginning their education as well as for college students in specialized

Posted July 29, 2013

If you really want to integrate technology into the classroom, asking which apps are best for math or science is the wrong question. “There’s tons of great math apps if you are trying to skill and drill , but there’s more to technology than that,” said Jon Samuelson, best known as iPadSammy from his blog of

Posted June 5, 2013

Education is continuously changing, and so are the techniques. The visual literacy classroom is becoming a priority to keep up with digital technology trends in learning. The capacity, comprehension and communication of current students differ considerably from the student of 10 and even five years ago. The classroom environment must adapt to the students learning

Posted April 29, 2013

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17/06/2017

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