Web Design Business Plan
Ibrio Inc. is a full-service Internet solutions provider for small businesses. We focus mainly on the Web, offering the following as our key ‘Bread Butter’ website services:
- Design and development.
- Marketing and analysis.
- Hosting and maintenance.
We currently offer the following secondary services:
- E-commerce development.
- Website renovations and upgrades.
- Application development (i.e. chatrooms, message boards, online polling, live-feed audio/video, etc.).
- Website maintenance training.
- Internet/website education seminars.
- Database construction.
We have plans to offer the following services within the next year:
- Internet access service for small businesses.
- Local Area Network (LAN) installation.
- Intranet setup and installation.
- Result-based website marketing.
3.1 Service Description
Website Design and Development: The service that we offer to small businesses is modeled after the service that larger Web development firms offer Fortune 1000 companies in the sense that it is completely customized and unique to each individual client.
Website Marketing and Analysis: After we build the website for our client, or a new client introduces us to their pre-existing site, we offer this service. As experts of the Web, we can analyze and test a website based on an established set of standards that account for the website’s aesthetic value, scalability, functionality, ease-of-use, and main customer base. After an analysis has been made, we then explore and present to the client a detailed list of the most efficient Internet marketing tools and methods available to them within the constraints of their budget. This type of service is pertinent to our company given the fact that a very large percentage of our clients are on a tight budget and can only afford to take advantage of marketing efforts that are targeted directly at their desired demographic.
Website Hosting and Maintenance: This service is offered for two reasons. The first reason is because they are both ongoing, continual services that we can use to establish and maintain a strong residual income. The second reason for offering these services is to allow for packaging together with other services either Ibrio Inc. offers, or services an outside company can provide, hence allowing us to expand our range of small business Internet services.
3.2 Sales Literature
Ibrio Inc. currently distributes a sales folder with all the pertinent information about our company and services. This folder includes our strong points, history, portfolio examples, and pricing packages info. It also contains facts based on the growth and popularity of the Internet for small businesses.
Ibrio Inc. currently operates and maintains a fully-functioning website that provides information about the company, plus a variety of helpful resources for small business owners which we will be constantly updating.
In the next six months, we plan to produce and distribute bulk mail and fax flyers promoting our Web development and hosting services to small businesses in Central PA to solicit new business.
We have plans to offer a more compact version of our main sales folder in a brochure format. This brochure will be available both as a mailer to interested parties and as a sales solicitation in area businesses.
For the website design, development, marketing, analysis, and maintenance we will employ industry professionals to handle our clients’ needs. Working for the company presently is Brandon Andrews, a professional website development engineer and strategist with four years of experience in the commercial Web development industry. To keep employee costs low, we have designed a “team” development system that will consist of two full-time sales people and three full-time Web developers. Of the Web developers, one position will be filled by a highly-qualified senior Web professional and two lesser-qualified, lower paid developers. All three will work full-time on separate projects provided to them by the sales people. However, the senior developer will have the duty of maintaining the same high quality level of work in the junior developers’ projects, that our clients have learned to expect from us now.
For the website hosting services we offer, Ibrio Inc. has formed several alliances with industry leaders to provide top-rate, reliable hosting solutions. Forming the alliances has allowed us much flexibility in important hosting features, customizability, and it has drove costs down dramatically. All these benefits are crucial to preserving the integrity of our company as being a ‘fully-rounded Internet solutions provider’ for small businesses.
It is a given that technology and keeping up with new innovations strongly influence our business. We operate a Windows® based Local Area Network (LAN) in the office that is equipped with the most current software and hardware tools available to meet our project requirements. Within the next year, we will be investing in additional tools that will extend our capabilities in handling various types of program files (i.e. Macintosh computers, large capacity data storage, and high-end image scanners). We also have plans to purchase licensing agreements with our major software vendors to allow for automatic upgrades in new software tools.
Currently we own and operate both a professional digital and film camera for the purpose of offering on-site and in-house product and business photography to our clients. We would like to improve upon these services in the near future by purchasing a more complete photography system, it has been our experience that this is a service many small businesses are recognizing as a crucial part of their online marketing efforts and would take advantage of it were we to offer such a service.
3.5 Future Services
Local Area Network Installation: These days, a quickly increasing number of small businesses are using computers as a necessary tool in the everyday operations of the company. We would like to be able to expand our current services to meet this new demand. We will handle every aspect of setting up a small business with an internal network of computers from purchasing, installing, and configuring the machines to software integration and educating the employees on proper usage and operating functions.
Intranet Setup Installation: In our plan, after developing an Internet website for outside marketing purposes, we would like to offer the service of implementing the website into the network for use in all the business day-to-day operations. This would include extensive product/service cataloging, vital employee and management information, sharing of accounting and inventory details, etc. all intended for strictly company uses.
Internet Access for Small Business: This feature would act as another residual, packageable service. We would target small businesses exclusively allowing us to provide more flexibility and affordability to our clients through discounted high volume rates, value added service packages, and much more aggressive technical support services.
Result-based Marketing: This is a service that no small business can turn down. We have plans to offer aggressive, intensified marketing services with the fees based solely on results. To achieve this, we are in the process of forming multiple partnerships and alliances with industry specific Internet websites and various other software and service-oriented companies that provide specific marketing services and tools based on results achieved. We feel as though offering this rare service will dramatically increase our portfolio of clients.
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