Charitable Lead Trusts #charitable #lead #annuity #trust


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Charitable Lead Trusts

A charitable lead annuity trust gives you a way to make a large gift to charity, get a tax break, and eventually leave assets to family members. These trusts are complicated, and they re most often used by rich people who want to donate to charity and avoid the federal gift and estate tax (which only the very largest estates pay). In recent years, changes in the federal gift and estate tax laws, as well as market conditions, have made charitable lead trusts more attractive to wealthy donors.

You can establish a charitable lead trust during your life or at your death, but it s most common to create one at death. You direct that certain assets (usually cash or securities) be held in the trust for a particular charity. The charity receives payments from the trust each year for a certain number of years. When that period is up, the trust ends, and whatever assets are left in the trust go to beneficiaries you named your children or grandchildren, perhaps.

Advantages of a Charitable Lead Annuity Trust

The charity benefits by receiving a reliable stream of income for as long as the trust lasts. The financial benefit to you is that any leftover assets going to your non-charitable beneficiaries can be transferred free of federal gift and estate tax. For example, you could put $1 million in a charitable lead trust and end up with several hundred thousand dollars for your eventual beneficiaries and get the same gift and estate tax benefit as if you had simply written a $1 million check to the charity.

The non-financial benefit, of course, is that you further the work of a tax-exempt entity that you believe in a university, research institution, arts group, hospital, human rights or animal welfare organization, to name just a few possibilities.

Other kinds of charitable trusts also let you save on taxes while making large charitable donations. For more information, see the articles on Charitable Remainder Trusts and Pooled Charitable Trusts .

How the Trust Works

Here s a more detailed look at the mechanics of the trust and some factors you should think about if you re considering this kind of trust as part of your estate planning.

The trust is irrevocable. Once you put assets into a charitable lead trust, they re locked up; you can t change your mind and get them back. Given that it usually doesn t make sense, financially, to create one of these trusts unless you can put $1 million or more in it, it s a big commitment.

How long does it last? Many of these trusts are written to last 10 to 20 years. You can, however, specify that the trust is to last for a certain person s lifetime for example, you might want the trust to last as long as your spouse lives. (There are restrictions on whose life you can use for this purpose only your own, your spouse s, or certain lineal descendants.)

How much will the trust and family members inherit? With an annuity trust, each year the trust pays the charity a percentage of the initial value of the assets. You set the percentage. The charity is guaranteed to get this amount or all of the trust assets, if the money runs out before all of the promised payments can be made. Your non-charitable beneficiaries don t have any guarantees; how much, if anything will be left for them depends on the return on investment of the trust assets. If returns are greater than payments, there will be something left.

How the tax benefit works. When you set up a charitable lead trust, the IRS determines the present value of your total gift to the charity over the life of the trust. The present value of your charitable gift isn t subject to the gift and estate tax.

To make the present value determination, the IRS takes into account the amount that will be paid to the charity each year, the length of the trust, and the expected return on investment of trust assets. The IRS assumes the return on investment of the trust assets will be at the applicable interest rate, also called the hurdle rate. The IRS sets the hurdle rate each month. It is based on U.S. Treasury rates, which means that for the last few years, the hurdle rate has been very low around 1.5% for much of 2012.

The amount the trust assets are expected to be worth at the end of the trust term, less the present value of your gift, leaves the amount your non-charitable beneficiary is expected to receive. Only that amount is subject to gift and estate tax and will likely be covered by using a small part of your gift and estate tax exemption ($5.49 million per person, and twice that for married couples, in 2017).

Example: Say you put $1 million in a 20-year charitable lead trust for your alma mater and direct that the university is to receive $50,000 each year. At the end of 20 years, whatever is left is to go to your daughter. The IRS, using the hurdle rate in effect when you establish the trust, estimates that after 20 years, there will be about $116,000 left for her. That amount is subject to gift and estate tax but because it s well below the exempt amount, no tax will be due. If after 20 years there s actually much more money left for your daughter (because the trust assets grew at a greater than predicted rate), it won t be subject to estate tax (the trust assets are out of your estate). On the other hand, if investment performance is unexpectedly bad, there may be less or nothing for your daughter.

Financial and Legal Planning for a Charitable Lead Trust

Obviously, you need very good legal and financial advice to set up a charitable lead trust. They re very complicated devices, with lots of possible variations. A trust needs to be drawn up by a lawyer who s got a lot of experience with estate tax planning and who understands your financial and personal situation. The trusts desirability also depends on outside factors that change, it seems, constantly: interest rates and federal tax laws. Get reliable, up-to-date advice from an expert before you decide to go down this road.

Talk to an Estate Planning attorney.


13/10/2017

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Advanced Water Products – Services designs, installs, and services water treatment


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Advanced Water is owned by Environmental Technical Group, Inc. (ETG), a full-service environmental consulting
and training organization. ETG specializes in Health Safety Training and Environmental Inspection Services
(asbestos. Phase I) for commercial, institutional, and residential clients.

Advanced Water has been solving water problems in homes, businesses, and municipalities since 1977. Unlike
most water companies who are more sales organizations than service providers, Advanced Water is owned, staffed,
and supported by an experienced team of experts who care about you and the water problems affecting you and
your family.

Based in Central New York. we service Onondaga, Madison, Oneida, Cayuga, Oswego, Jefferson, Wayne Counties
and beyond efficiently from our Syracuse headquarters. Our Homer, NY branch office services Cortland, Tompkins,
Broome, and Chenango Counties. Supported product sales are available to customers nationwide.

Advanced Water designs custom systems to eliminate simple to severe water problems including hardness, iron,
sulfur, bacteria, sediment, odor, color, chlorine and trihalomethanes, organic compounds, tannins, colloidal clay,
lead, mercury, stained fixtures, and others. We use proven components and sensible designs carefully selected to
give our customers what they are looking for: Good Water!

Our residential and commercial products and systems include: softeners – including state-of-the-art self-sanitizing
systems; reverse osmosis (RO) units – both point-of-use and whole-house; carbon filtration systems; chlorination
systems; filters; ultraviolet (UV) sterilizers; and more.

Whether you have a problem with e-coli or coliform bacteria, hard water, rotten-egg odor, brown or red water, lead,
rust, cloudiness, corroded or crusty fixtures, stained fixtures or dishes, or a multitude of other water problems – we
can help. We can test for many problems right on the spot – for free. Some tests require a laboratory – we can
provide bottles, instructions, and guidance in choosing the correct tests for your particular needs.

Advanced Water supports it’s products and systems with service. Whether it’s routine or emergency, our technicians
and trucks are on call when you need them. For annual system checks. parts, filters, lamps, upgrades, and any
other service need on an Advanced Water system and many other brands, we’re just a phone call away.

Advanced Water also performs Septic Dye testing and Well Flow testing for real estate transactions.

Advanced Water
995A North Avenue
Syracuse, NY 13206
(315) 451-2233 phone
(315) 458-0526 FAX
For more information click here
For Directions to Advanced Water click here

Copyright 2005-2013 Environmental Technical Group, Inc.
www.etgonline.com


25/09/2017

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Confusing Terms: Lead Generation Vs #lead #generation #sales


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In working with many clients, prospects, and industry leaders, I see much confusion about terms surrounding Lead Generation Teams, Inside Sales Teams, and Telesales Teams. There are many terms, and people actually interpret and use them differently. So, in this blog, I’d like to provide my definitions and clarifications around these functions based on my many interactions with our clients, prospects, and analysts.

1. Lead Generation Team

The function of this Team Is to produce Qualified Leads and then hand them off to the Outside Sales Force or the Inside Sales Force (see number 2 below). This Lead Generation Team sits between marketing and sales and we call it the transmission gear between marketing and sales. This Team can follow up and qualify inbound leads coming in from marketing. And this Team can also conduct outbound, proactive, cold calling into target accounts to identify Qualified Leads within these specific target accounts.

Now the tricky part. The Team that I’m calling a Lead Generation Team goes by many names. Here are the various names given to this Team. Also, I put in parentheses if the use of the name is trending ‘Upward in use” (increasing usage) or “Downward in use” (decreasing usage).

  1. Account Development Team (increasing usage)
  2. Business Development Team
  3. Demand Generation Team (increasing usage)
  4. Inbound Prospecting Team
  5. Inside Sales Team (Wait, what. Yes, yes – see number 2 below. In my opinion, this term should not be used for a Lead Generation Team.)
  6. Lead Management Team
  7. Lead Qualification Team
  8. Outbound Prospecting Team
  9. Sales Development Team (increasing usage)
  10. Telemarketing Team (decreasing usage)
  11. TeleProspecting Team
  12. Territory Development Team (increasing usage)

Sorry – the Lead Generation Team goes by many names and that’s why it gets confusing.

2. Inside Sales Team

The function of this Team is to close deals for revenue. There are two types of Inside Sales Teams:

  1. New Account Inside Sales Teams that close new accounts
  2. Installed Base Inside Sales Team that close renewals, upgrades, cross-sells, and add-ons to the installed base.

Now the tricky part again. This Team also goes by different names. For example:

The New Account Inside Sales Team is sometimes called the:

  1. Corporate Sales Team (increasing usage)
  2. Hybrid Sales Team (increasing usage)
  3. Remote Sales Team (increasing usage)
  4. Telesales Team (decreasing usage)
  5. Virtual Sales Team (increasing usage)

The Installed Base Sales Team is sometimes called the:

  1. Customer Service Sales Teams
  2. Post Sales Team
  3. Renewals Sales Team

Key Takeaway:
So, as you can see, the terms can get very confusing. In my opinion, your two key takeaways are:

1. A Lead Generation Team produces Qualified Leads for your sales force from either inbound prospecting or proactive, outbound prospecting.

2. An Inside Sales Team produces revenue by taking a prospect through the complete sales cycle including closure, for both new accounts, and for your installed base.


12/09/2017

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Online Marketing System and Internet Marketing Tips #online #marketing #system, #lead


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Create Unlimited Ad Co-ops!
The founder of MyiSystem.com has been putting together company specific lead generation campaigns for years. Now you have the exact tools and knowledge to run your very own co-ops. Create as many different co-ops as you want. Each with it’s own participant list. This is how heavy hitters earn big checks quickly. Are you ready to step up and start organizing these co-ops so you can be a heavy hitter too?

Your Ad Co-op System includes:

  • Create unlimited co-ops
  • Unique Participants for each co-op
  • Hits/Leads/Conversion Tracking
  • Easy Set-up

Publish Unlimited Articles
Your MyiSystem includes an easy-to use article creator. Simply type the article title, a short summary and your content and click one button and your article is automatically displayed on ALL of your Online Profile Pages. Create search engine friendly articles in no time to help your site get ranked according to YOUR search terms.

Your Article Creator includes:

  • Create as many articles as you wish
  • Search Engine Friendly pages
  • Easily build optimized pages
  • Easy to use content editor
  • Easily insert YouTube code
  • Easily add images and links

Start Generating Leads Immediately
Are you ready to get a flood of new traffic to all of your new capture pages? We’ve got over 80 videos that show you EXACTLY how to get loads of traffic. All FREE! We’ve combined top-notch training with ALL of the necessary tools for YOU to succeed in ANY company!

Your Traffic Training Videos include:

  • How to generate loads of traffic – free!
  • How to use social networking sites
  • How to create and market your own video
  • How to set up and market a blog
  • And much, much more!


07/09/2017

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In euchre, What is the best card to lead first? #yuker,euchre,first


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What Card should I Lead? page 1

One of the first questions new players frequently ask is ‘having the first play, what card should I lead?’ There are many different factors involved. Let’s take a look at some common situations.

Opponents bid and I have first lead

Usually the best starting lead is a singleton ace (an ace with no other cards in that suit). An ace with one other card in that suit (doubleton ace) should be your second choice, if not next suit (the shortened suit which is the same color as the trump suit). Playing a doubleton ace in next suit, or an ace in a suit where you have two or more additional cards, means there are at most three cards remaining in that suit. It will likely be trumped, probably by the bidder. If you wait, you may be able to make these aces good after a round of trump has been played.

With no good ace to play, try setting up a king for use later in the hand. This is done by leading the low card from a King – X combination. You are hoping for the ace to fall. While not guaranteed, this strategy may work and is worth a try. Even in a junk hand, it’s important to try and use every card to your advantage.

If you don’t have any of the above, the best lead seems to be the smallest non-trump card from your shortest suit. This is based on my experience and worth a try. No matter what you end up leading, keep in mind you’re trying to lead a suit that your opponents won’t able to trump.

In general it is not a good idea to lead the right when your opponents call. In fact most of the time it is not wise to lead any trump when they call. This only serves to take trump out of your partner’s hand and helps your opponents to make their bid. There are a few unique circumstances where a trump lead may be correct. There is a link at the bottom with more information.

This is good time to mention that one should never lead the suit that was turned down. The most likely reason it was turned down is that your opponents didn’t have any or many of that suit. If you hold an ace in the turned down suit, it is best to wait till later in the hand to play it.

If the dealer picks up and you hold three trump, lead the middle trump, not your smallest. You don’t want to lead a small trump as this may allow the bidder to take the trick using their small trump. You are trying to force out their large trump, which could leave you in a position to control trump latter on. Many times this is the only way to set them up for a euchre, as there is a chance that you hold more trump then the bidder does.

My partner bid and I have first lead

If your partner declared trump and you hold the right or left bower, this should be your first lead. This tells your partner where it is, and informs them how to play the rest of their hand. If you hold both bars (bowers), only play the right. Do not play both, as this may clear out all trump and leave the opposition holding the boss aces.

If you do not hold a bower, lead a small trump. Since your partner bid, they most likely hold at least one bower. A trump lead should take out a round of trump and bring the lead straight to your partner. It will also give you partner a chance to play any aces they may hold. You will get a chance to play your aces latter in the hand. Remember, there are a total of seven trump cards, and a trump lead could remove four of them straight away. This greatly increases the chance of your team’s aces winning later.

On a call from 3rd seat, a trump lead is mandatory. Often a team has been euchred because the partner did not lead trump first. If you don’t have a trump to lead then lead your aces as described in the first paragraph. By leading an ace or a non-trump card you are telling your partner you don’t have any trump in your hand. Now he knows the other trump could be in the oppositions’ hands and he can play his hand accordingly.

I bid and have the first lead

On a bid from 1st seat, you should start by planning out how you are going to play the hand. Ask yourself: How strong is my hand? Would it be best to get trump out of the way so I can make my other cards good? Will I be able to control trump?

In a hand where you hold aces and you also hold a couple of trump plus the right bower, your best lead is normally the right. By removing trump from your opponents’ hands you will increase the chances of making your aces good. When you lead the right, watch to see if your partner follows suit. If they don’t, and you hold the left plus another trump, lead the left. The opposition is likely to be holding more than one trump, and you don’t want them to be able use trump against you. If you partner throws off because they can’t follow suit pay attention to what card they play. They may be giving you information on what suit they hold boss cards in.

On a next call, as your partner may hold a bower, many times a small trump is your best lead. This will draw out a round of trump, pass the lead to your partner, and allow them to play any aces they may hold.

Guidelines to help get you started

As your skill level advances, you may want to try out different strategies. Plan out your hand and try to make it work for you. Only experience will teach you the best lead in any given hand. Remember, there are four things to take into consideration to determine your lead: Who made trump? What is trump? What is your position at the table? What cards do you hold in your hand? Your position and who made trump are the most important.

It may also be a good idea to occasionally change the way you lead. You don’t want your opponents to be able to predict what your lead will be. Some people suggest switching between colors when you are in the lead. So if black was just led, lead red, and vice-versa. When you have that option, it’s worth a try.

Normally one should not lead trump on the opponents call. Improper leading of trump generally results in helping them making a point. While there are some circumstances where this lead may be correct and possibly the only way to set a team up for a euchre, new players should avoid leading trump.

In particular, it is worth asking yourself
the following questions:

Should I try and pull trump?
Should I lead a loser and hope my partner can trump it?
What suit was turned down?
Do I play my Ace now or wait until the end?

Each decision could mean the success or failure of the hand. There is little opportunity to recover from a mistake. Remember, this is a partnership game, so try to play into your partners hand when possible. Try different types of leads. Through practice, you will learn what works best.

4th trick leads

There are those players who think that once they get to the 4th trick and make their point, nothing else matters. They just toss out a random card to get the hand over. The truth is that the correct play here can make the difference between 1 and 2 points. There are even some hands when the correct lead could mean saving their team from being euchred. Knowing what card to play on the 4th lead is such an important part of a player’s euchre strategy that I have dedicated an entire section to it.

Here’s what our viewers are saying

4 comments so far

My brothers-in-law tried teaching me euchre this weekend, and I have the basics in mind, but, they gt kind of mad at me for this: if it s my lead and I have 9/Q/A of the trump suit, why *shouldn t* I lead with the 9? Wouldn t sacrificing that 9 to draw out the bowers make my Q and A stronger?

To give an answer I would need more information. Who made trump, what position are you, was it the first lead of the hand.

but let s assume you re in 1st and your partner just named trump. Then I would agree a trump lead is best.

Don s right, position and who made it is everything. Assuming your 1st.
1 if you made trump and play your 9 the opposing team can now use a smaller trump card (Q) to steal a trick. Or sees your partner play a K or Bower and the 4th player trumps higher.
2 if you did not make trump youve now sucked not only you small trump but whatever you partner had. If you partner has 1 trump they could be useless now. If they have 2 trump your team went from 5 trump to 2 now.

Here s an app that will help determine what your odds are.


17/08/2017

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B2B Appointment Setting #lead #nurturing #campaigns


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B2B Appointment Setting & Lead Generation

At Intelemark, we are changing the industry for the better, one call at a time.

If you have experienced business to business (B2B) appointment setting or lead generation services that fail to deliver real, valuable, high quality connections or you re frustrated by finding and nurturing high quality leads, we invite you to see how the Intelemark difference matters .

You re about to see what it would feel like to have an insider s view of what invaluable business connections looks like.

We can connect you with better B2B lead generation, qualified B2B appointment setting, lead nurturing and sales pipeline development than anyone in this business. That s why we are the Business Connection Company.

A few recent connections we ve made for our clients.















































Reach your high-value prospects

Intelemark has been connecting our clients to their most valuable prospects for more than 13 years in our current business model. We are a leader in business to business (B2B) demand generation and specifically B2B appointment setting and B2B lead generation.

Our leadership team has led successful careers in sales and sales management before transforming Intelemark. As a result we know what it means to develop a meaningful, well-qualified appointment.

Our appointment setters provide successful calling campaigns for companies of all sizes from Fortune 100 to start ups.

Astute sales and marketing leaders know that one of the best ways to build sales pipeline is to utilize the services of an expert and experienced B2B appointment setting/B2B lead generation company. However, not all B2B appointment setting services are created equal. Intelemark offers a proven system for success.

Having conducted thousands of outsourced B2B lead generation and calling campaigns over the years, our appointment setters know that each B2B lead generation or B2B appointment setting campaign is unique. The Intelemark system is customized to meet the unique requirements of each campaign for optimal success.

How and Why the Intelemark System Delivers Results

It is in the “how” and the “why” that makes Intelemark unique and a leader in this industry.

The “how” is our special sauce. Over the past 13+ years we have created, tested, refined, tested, revised, tested and ultimately evolved our methodologies and techniques for each of our various B2B demand generation services. We apply this unique, battle-tested methodology to each and every call we make, refining our proven customized system for your company with each and every call.

The “why” is what has kept Intelemark going for all these years as a leading B2B lead generation company. Put simply, we love what we do. It may sound crazy to love what we do in an industry with a less than glamorous reputation, but we do. We can’t think of anything better than making real, meaningful connections that put companies with great products and services in touch with the people who need them.

We take great pride in being a partner to our clients’ business success. We do everything humanly possible to provide the best possible outcome to each campaign we provide. With thousands of successful B2B appointment setting and B2B lead generation campaigns conducted over the years, we have been a part of the success of countless clients. We focus on that “why” every day.

Once you have spoken to other appointment setters and then to Intelemark, you will understand why we are known as a “best of breed” B2B appointment setting company. Intelemark is the easy choice when companies of all sizes look to build their sales pipelines through any number of different B2B lead generation services.

Contact Intelemark today to understand how a customized B2B appointment setting or B2B lead generation campaign can drive outstanding results for your company.


07/08/2017

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Financial Advice ?>

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Award Winning Lead Generation

  • Providing real-time web leads and live customer transfers
  • Flexible agreements to suit your business
  • Personal Account Manager or serviced accounts available
  • 100% exclusive leads
  • Winner of 2013, 2014 2015 Most Outstanding Lead Generation Firm Award

Speak to us today. Call us on: 01244 950 311 #

Due to high demand we are now seeking new lead suppliers

Register, call or email us to find out more about our award winning service

BUY LEADS SUPPLY LEADS

Simply Online Leads offer high quality Live Customer Transfers and real-time web leads. Our account managers actively work to increase your business and improve conversion. We deliver proven quality leads time and time again.

We work closely with our partners to ensure lead quality is maintained and we offer support to affiliates with bespoke, compliant marketing material to achieve this. Our dedicated affiliate team are on hand to lead you through the simple process of setting up and managing your account.

Registering with Simply Online Leads is easy! You can either

Just remember to leave your contact details and if you’d like to buy or supply leads one of our team with call you right back!

SoSmart Money Our Comparison Website

SoSmart Money, our own online comparison site, provides thousands of consumers with a free and simple way to shop online for a number of different personal finance products, including mortgages and insurance.

As a reliable comparison site, the mission of SoSmart Money is to provide information, articles and guidance for consumers on finding the best products for them, whilst working closely with brokers to ensure they are being provided with the best quality leads.

SoSmart Money has a trusted relationship with a wide network of partners – yet consumers just need to fill in one easy, secure form to access quotes or speak to a professional adviser. The customer journey is kept simple for the consumer – and keeping this transparent for the broker allows you to maximise conversion once you pick up the enquiry from the customer.

Simply Online Leads is a trading style of Simply Online Media Limited, a company registered in England and Wales, registered number 07849157 and registered office address Poplar House, Park West, Sealand Road, Chester, Cheshire, CH1 4RN. Telephone number 01244 950 311. Simply Online Media Limited are an Appointed Representative of SoSmart Financial Services Limited which is authorised and regulated by The Financial Conduct Authority. Registered number 760199.

Copyright So Media 2017 | All rights reserved


27/07/2017

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What is Lead Nurturing? Overview – Resources #lead #nurturing #programs


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Lead Nurturing

What is Lead Nurturing?

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.

  • On average, 50% of the leads in any system are not yet ready to buy (Marketo).
  • Almost 80% of new leads never become sales (MarketingSherpa).
  • Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo).
  • Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group).

Effectively developing leads in today’s buyer-driven marketplace means establishing and nurturing buyer relationships with a strategic lead scoring system, and then filling out that framework with a thorough content marketing plan.

How to Score Leads for Nurturing

Marketing and sales need to get together to develop a lead scoring strategy, to pinpoint where a particular lead is within the brand’s buying model. It is the backbone of a strong lead nurturing system, because it identifies when and how to address each buyer with the most timely and relevant communications.

The details of any lead scoring system will be specific to every brand, based on your industry, niche, and unique audience. There are, however, four dimensions of lead scoring that should be evaluated as you develop your strategy.

1 – Lead Fit: Is She Your Type?

Lead fit describes how well a particular buyer matches the brand’s ideal prospect, or usual buyer. This introductory-level data will tell you if a lead is worth pursuing at all, and breaks down into three categories:

  • Demographics—The buyer’s job title, company size, location, years of experience, etc.
  • Firmographics—The company’s name, size, location, annual revenue, etc.
  • Budget, Authority, Need, Time (BANT)—Can the lead afford you? Does he have the authority to purchase? Is there a need you can answer? What is his timeline?

Most of this information is easily collected with forms in front of gated content, email subscriptions, and/or a quick Google search.

2 – Lead Interest: Does She Like You?

Tracking online behavior to determine how attractive your brand is to a buyer is the next stage of lead scoring. Is she spending a lot of time on your site? Engaging with social networks? Assign numerical values to some of those behaviors.

3 – Lead Behavior: Is She Using You for Your Body (of Content)?

More closely monitoring lead behavior will indicate if a lead is serious about buying, or just grabbing info. Assign lower values to introductory behaviors like clicking through blog posts, and higher values to actions like downloading gated content or registering for a webinar.

4 – Buying Stage and Timing: When to Pop the Question

Scoring for buying stage helps determine where a buyer is within the brand’s sales model. One way to score buying stage is to align behaviors with the top, middle, or bottom of your sales funnel. Attach higher scores to clicks on pricing sheets and product demos.

Nurturing Leads with Content Marketing

If lead scoring is the backbone of a successful online marketing strategy, then content marketing is the muscle. In a marketplace where buyers are increasingly wary of ads and increasing self-educating through the funnel, content marketing has stepped up to the place to give brands a voice

Simply put, content marketing is the process of creating relevant and valuable content—from blog posts to infographics to video—that attracts, engages, and serves your audience. Buyers are already scouring the web for answers to their questions and solutions for their problems that brands are uniquely positioned to provide. Content marketing welcomes them at every stage of the buyer’s journey, and helps move them through the funnel

Content Marketing and Email

Despite the Wall Street Journal’s preemptive obituary. and the Gmail tab scare of 2013. email marketing is still one of the best ways to communicate with an audience

  • 74% of consumers prefer to receive commercial communications via email (Merkle ).
  • Email marketing has an ROI of 4,300% (Direct Marketing Association ).
  • Relevant emails drive 18 times more revenue than broadcast emails. (Jupiter Research

Email is the most direct way to get specific content to a specific lead, but effective email marketing needs to be five things

  • Trusted—A smart opt-in process sets up accurate and happy expectations, which means your content will be well received in someone’s inbox.
  • Relevant—The days of email “blasts” are over. Segment your audience as much as possible, and send small, highly-relevant campaigns.
  • Conversational—Give your buyer a chance to respond, and make sure your next round of content takes that response into consideration.
  • Coordinated—Email content should be the hub that connects social and website content.
  • Strategic—Opens and CTRs are good, but you want sales. The system you use for emailing content needs to be able to deliver some kind of ROI metric.

Content Marketing on Your Brand’s Website

Your brand site is, of course, your online home base. With a robust SEO strategy, it will be the first impression your audience gets of your brand, and should be a constant, continual resource for leads at every stage of the buyer’s journey.

There are three areas of your website that should be the focus of a content marketing strategy:

  • Strategic landing pages—Develop strong landing pages that make strategic use of keyword/user intent combinations, and that demonstrate authority on a topic of interest (as opposed to just one keyword).
  • Blog—The branded blog is a key tool for keeping website content fresh and updated.
  • Resource Center—An online library, your brand’s resource center collects all of your content on every topic, and strategically organizes and presents it to create a killer user experience.

Content Marketing on Social Media

Taking a content strategy to social media requires a different kind of creativity, but every social channel is another outlet for branded content

Strategic social marketing doesn’t mean producing all the content for all the channels. Match your target audience demographics to the demographics of the major networks. and determine which types of content (images, video, ebooks, etc.) work best to tell your brand’s story. Focus your social content strategy where the two overlap, and remember the golden rules of social marketing:

  1. Don’t take yourself too seriously.
  2. Inbound is not enough.
  3. You must have good content and solid offers.
  4. You will need a strong CTA.
  5. Always add value.
  6. Never forget that social is a two-way street.
  7. Peer-to-peer sharing is the best way to get your message heard.

How Marketing Automation Helps Nurture Leads

A single entrepreneur can build trust and maintain authentic conversations with maybe two dozen leads. A small marketing team, with good time management skills, can stay on top of maybe 50. But you need more than 50 leads in your funnel to keep growing. Marketing automation is a technology solution that allows brands to streamline and automate their marketing efforts across various channels, to improve efficiency and drive more sales.

Automating a workflow helps align all of your marketing efforts and messages, and makes sure that each lead receives the most relevant messages at the most opportune times.

Small business and startups can usually keep track of a short list of leads in order to create meaningful, conversational campaigns, but as the business scales and the top of the funnel gets wider, nurturing leads in an authentic way becomes impossible for one person—or even a small team of marketers.

Lead Nurturing Can’t Wait

As sales funnels lengthen, buyers become more independent, and attention spans shrink, the case for strategic, effective lead nurturing continues to grow. If your brand isn’t nurturing a buyer, your competitors probably are, and you will lose sales and market share to the more attentive voice.

Get sales and marketing together this week to develop, or review and hone, your lead scoring process. Then, start building content to deliver to each of your personas in a small range of points. When your spreadsheets get out of hand, or you decide there are other things you need to spend time on, consider a good marketing automation system to help nurture leads effectively while you continue to work on growing your brand.


25/07/2017

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Callbox Australia #lead #generation #company, #b2b #lead #generation #company, #lead #generation


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B2B lead generation company

We’re all about moving your business forward

Our experience with Australian companies allows us to provide
quality marketing services consistent with your present needs.
Never mind about spending a lot for software upgrades and personnel training.
We’re basically the whole package .

Our capabilities in using current marketing technologies have allowed us
to bring quality leads and appointments .
To top it all of off, we have an in-house team working round the clock
using every available medium to contact target clients
and secure a constant stream of sales-ready prospects .

So, sit down, relax, ‘ave a beer, and we’ll take it from here.

HOW WE HELP BUSINESSES SUCCEED

We Build You The Right Database

From our repository of 50 million decision makers

We Reach Prospects Through Multiple Channels

Via Voice, Email, Web, Social and Mobi

We Nurture Leads With Marketing Automation

And mutliple touchpoints, until prospect are sales-ready

We Power Your Campaign with Callbox Pipeline

Where you manage your leads and campaigns

THE SAVVY MARKETER

The most important thing for any startup business is to increase…

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FOLLOW US ON TWITTER

Manage leads. Monitor campaigns. Nurture relationships.
Get your marketing running on all gears.

Callbox Pipeline is a multi-touch, multi-channel CRM and marketing automation platform that integrates call center power with lead management, campaign monitoring and lead nurturing. Sign up for any of our services and instantly enjoy these benefits of Callbox Pipeline and more:

  • DataMiner Build lists of up-to-date business contacts from Callbox’s global database
  • Sales Campaigns Run targeted call and email campaigns
  • Lead Scoring Score leads based on how they fit in with your business and the interest they show in your offering
  • Live Touchpoints View calls by your Callbox team, email opens and replies, and website visits as they happen
  • Mobile Streams Access updates on recent calls, appointments, tasks and notifications across mobile browsers
  • Auto Triggers and Actions Nurture your leads by defining the next move for any given status of your sales prospect
  • Real-time Notifications Send and receive timely alerts so you can respond promptly to actions taken by your prospects

Customer Success Stories

Latest Posts

About Us

Founded in 2004, Callbox has evolved into a specialist provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline.

Callbox enables companies gain a foothold in their priority markets by initiating conversations with decision makers through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, chat, website and mobile.

© Copyright – callboxinc.com.au – B2B Lead Generation and Appointment Setting


23/07/2017

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Lead management software for sales people – You Don – t


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Most businesses do not need a tool to manage their customers,
they need a tool to turn their prospects INTO customers!

Why ?

Standard CRM software slows down your sales by wasting time filling in ‘paperwork’, diverting you from your primary goal: acquiring new customers !

You have to go through the process of creating a sales log including company name, contact details, and to do steps, and finally add your lead.

Our solution

It’s all about leads. Copy & paste information from a spreadsheet or upload a business card. That’s it! You have a lead, you can start working.

You Don’t Need a CRM! keeps you in touch with your prospects at the key moments of the customer relation process. taking away the risk of missing an important opportunity!

For Who?

You Don’t Need a CRM is the perfect match for small businesses ranging from 1 to 200 employees that need a pro-active sales approach to turn leads into deals .

SMBs enjoy our cloud solution. No need to install software on a computer, no maintenance, everything is accessed through the browser. It’s fast, easy and secure. It’s SaaS!

Need to convince your boss to use You Don t Need a CRM.

Print this PDF and go ahead to their office!

Features to boost your sales skills

Start from a Prospecting List

Filling in forms can be tiring and painful. With our solution, you can easily import from any Excel/CSV File and start working on the contacts right away inside our prospecting list. Once a suspect turns out to be of interest, turn it into a Lead in one click. This is great when compiling a cold calling list or qualifying a marketing database. Never waste time with Spreadsheets again – turn your Leads into Deals!

Or with a business card.

You’re away from the office, networking, receiving business cards here and there. You just met a potential customer, take a picture of their card with our mobile application and it will be turned into a lead with all you need to know: company name, contact details. All you had to do was take a picture!

Never lose a lead with automatic alerts

Before the closing, leads have only two status options: either the ‘you have something to do’ ones or the ‘you WILL have something to do’ ones. It’s that simple! Each time you act on a lead, you log it and set your reminder for your next action. When that time comes, the lead shows up automatically at the top of your to-do list and in your synchronized calendar (Google Calendar, iCal, Outlook. )

Customize your sales process

With You Don’t Need a CRM! you define each step of your sales process or your sales funnel. new prospect, contacted, trial, negotiating, closing. You customize the steps according to your needs and you manage your pipeline in a clear and efficient way.

Get leads from your website

Connecting your website’s contact form to You Don’t Need a CRM! is as easy as sending an email. Whether it’s a request for information, a demo or a quote, you can turn it directly to a lead inside You Don’t Need a CRM. Once again, you never lose a lead!

There is a life after “won”

You’ve just won a lead. Congrats! But what are you going to do now? There is often a specific need for a follow up after a deal has been won.

Create a Follow-up with specific tasks or use a predefined template with regular tasks and then assign it to anyone within your team. You can even set reminders for future tasks in order not to forget to get back to your clients at the right time. It’s Project Management made easy!

Go mobile

Whether you use Mac or Pc, iOS or Android, tablet or desktop, Surface or iPad You Don’t Need a CRM! will adapt to your screen and provide you the best experience with your terminal. With our mobile version you will be able to scan a business card on the way, call your prospects. log your activity or help your team.

Google Apps for Work and third party apps

Are you using Google Apps for your business? That’s great as You Don’t Need a CRM! is a SaaS software connected to Google Apps for Work. It gives you access to Single Sign On, instant Google Calendar synchronization and import of your contacts. But that’s not all, we’re also connected to hundreds of third party apps like FreshBooks, Mailchimp, QuickBooks, Slack, Wufoo through Zapier, our API or direct integration.

Collaboration and team management

You Don’t Need a CRM! is a great tool for one person, but it is even better for a team. Our features emphasize team-work, you can share contact lists, messages, comments. and get help with leads. With its state-of-the-art collaborative features, its daily summary and its statistics, You Don’t Need a CRM! facilitates team work and helps you become a better company.

All I ve ever wanted was a program to track leads without all the over-complication of a full CRM. YDNACRM was the perfect solution. I finally found what I was looking for.

Quentin McNabb Sales, Motion View Software

Simple, powerful and effective.

Helps you to manage your sales team without the endless fields to be fulfilled like in the others tools available in the market. Gives your team more free time to do what really matters: find new sales opportunities.

Eduardo Biasi Sales Manager, Fly Link Telecom

You Don t Need a CRM is a very simple yet effective tool. I was really impressed how the claim was taken into action. I can totally recommend it to all SMBs.

Roman Walther Digital Marketing Advisor

Great and affordable app

I have a small retail business so I needed a system to manage my leads without running out on budget. Now I have more than 1 year using YDNCRM and I find it very helpful, plus the team provides ongoing support and training. I highly recommend this system if you have small to medium sales teams and don t want to spend weeks on the set up.

Uzziel Sanchez Director, CWCuitlahuac

We switched from a CRM/Project Management app to You Don t Need a CRM and we love it. The sales guy says almost everyday: I love YDNCRM . The interface is simple and sensible, so we were able to use it immediately with very little training.

Lura Frazey Manager, Steve Locke Construction

Great tool, simple and powerful

It s so easy to use: no need to fill in any database. Just add your own email address in bcc so that you create a lead when you mail a contact, or even scan a card with the mobile app. Tasks reminders are fully integrated in Google Calendar so you can drive your prospection with the tool and track any contact. That s a tool I use and enjoy every day!

Frédéric Le Compagnon Head of Agency, Opus MI


12/07/2017

Posted In: NEWS

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