Masters in Digital Marketing MSc
The MSc Digital Marketing degree has been designed to equip you with the knowledge and skills that will prepare you to design and deliver digital marketing campaigns.
Video produced by RGU Digital Marketing Students for The Digital Scot
This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.
The MSc Digital Marketing is accredited by the IDM – the UK’s only government-approved institute for the professional development of direct and digital marketers. Recent industry partners and guest speakers include Fifth Ring. DigitasLBi i, Mearns Gill. McEwan Fraser Legal. and the Scottish Government .
2. What you will study
The MSc Digital Marketing aims to provide a learning experience that is vocationally focused, interactive and student-centred. The course will provide you with the opportunity to apply knowledge and skills to real world business scenarios, and evaluate the success of the approaches used. The course aims to introduce you to a wide range of technologies and techniques, providing you with an overview of the digital-marketing landscape.
This course is designed to develop creative and reflective modern marketing practitioners, enabling you to identify learning needs and acquire, develop and enhance your knowledge, understanding and skills aligned with your interests. You will engage with the course through online and on campus learning materials, lectures, tutorials and workshops and will be expected to engage with a range of software and online platforms.
The course is delivered through the following modules.
Stage 1 Semester 1
Stage 1 Semester 2
Stage 1 Semester 3
Choose 1 option module from the following group:
Modules and delivery order may change for operational purposes.
The University regularly reviews its courses. Course content and structure may change over time. See our course disclaimer for more information.
3. How you will learn
The Digital Marketing masters degree course uses a combination of teaching methods and sources of expertise. Practical skills are taught through live client projects.
Tutorials and blended-learning materials introduce theories, digital marketing knowledge and skills which are further explored through a series of practitioner-led workshops. All modules develop both the theoretical and the practical and are assessed in part through live projects in collaboration with related businesses, allowing you to develop your portfolio and build linkages and contacts within industry. You can engage with the course in a number of different modes:
In full-time mode, you will learn through a combination of online exercises, digital marketing workshops, presentations and lab tutorials. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.
Access to our virtual learning environment, CampusMoodle. is also provided giving you access from home to learning materials (including videos, e-books and journals).
Our part-time delivery mode combines aspects of online learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.
In addition to studying the course on a part-time basis, further flexibility is provided through the ability to study modules on an individual basis, credits can be transferred towards the overall course at a later date.
4. Entry requirements
- Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
- Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.
We accept a variety of in-country and secure English language tests, find out more:
* All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. A small number of courses require higher levels, but this will be stated explicitly on your offer letter.
5. Student Funding
Scholarships and funding are available to eligible students at Robert Gordon University, further information via our scholarship pages.
Robert Gordon University is delighted to offer a 20% loyalty discount on course fees for all alumni who have graduated from RGU, further information available via the Alumni page.
6. Course Fees
Posted In: NEWS